Corporate campaign

After 4-year break, INA is about to launch a corporate campaign named „You are our energy“.
 
INA, as the leading oil company in Croatia, market leader and one of the most important economic subjects, aims to represents itself to the wider public with the new campaign as innovative company of the new generation, which respects traditional and cultural values and considers sustainability as one of the fundamental business principles.
 
With this campaign we wanted to increase awareness of the importance of INA within the community and highlight our business excellence that integrates balanced economic, environmental and social factors, and, most importantly, it is based primarily on the energy of all our employees.
 
We wanted to show that you can never go too far when it comes to the satisfaction of our people, customers and partners, development of the latest technologies, production of the highest quality fuels, environmental protection, encouraging excellence, humanity and our efforts to be a responsible member of our community. In everything we do we try to go a step further just to be a step closer to all of you.
 
INA's corporate image campaign „You are our energy“ was created under the creative leadership of Almir Okanović, creative director of BBDO Zagreb with the support of the account director Ivana Šeremet, creative team of Siniša Waldinger and Ana Galić, and, specially, INA's Corporate Communications Sector.
 
The TV spot was directed by Dalibor Matanić, while Zlatan Stipišić Gibonni composed original music and sound logo especially for this occasion.
 
INA's corporate campaign „You are our energy“ begins to broadcast on April 9, 2012.