- Promotion of culture of diversity and inclusion at the workplace, with many distinguished lecturers and guests, along with workshops for employees and a Culture fair.
- A panel discussion by representatives of the business sector and companies in Croatia was held. President of the INA management Board, Mr. Sándor Fasimon also took part in it
Zagreb, 28 November 2018 – The #svismoOK conference whose goal was promotion of culture of diversity and inclusion at the workplace, along with numerous activities directed at employees took place at Ina headquarters today. In 2017, Ina had the first open day for its employees, and this year the #svismoOK day turned into a conference featuring distinguished lecturers from the field of diversity and inclusion, numerous workshops for employees, a Culture fair, and many guests.
The central part of the programme was a panel discussion, during which representatives of the business sector and companies in Croatia shared their experiences and views on diversity and inclusion management. The panel discussion’s participants were: Gordana Deranja (President of the Croatian Employers’ Association), Boris Trupčević (CEO of Styria Media Group in Croatia), Anita Letica (Philip Morris’ President of the Board), Sándor Fasimon (President of INA Management Board), Medeja Lončar (Siemens Croatia CEO), Viktor Pavlinić (TELE2’s President of the Board), and Diana Kobas Dešković, founder and creator of the MAMFORCE© standard, who was also the moderator.
Ina’a President of Management Board Sándor Fasimon, who was the host of the conference, expressed his satisfaction with the turnout and said: „I am glad that our numerous guests have recognized the importance of creating an open environment and a culture of non-discrimination at the workplace. According to its core values, INA is building a culture of diversity and inclusion – which are the catalysts for creativity, innovation, and discovery. It is crucial to highlight that a culture in which people feel accepted, respected, included, and connected, ensures a greater effect for the company and the individuals, and a positive, successful, and encouraging work environment. We will continue along this path, and during the next 15 year people will see that INA is a modern company, which takes care of new generations, and attracts hundreds of perspective graduates from all over, which is something that we can take pride in. The goal is clear: to build a just and inclusive atmosphere at the workplace. People are important, and organizations must ensure a culture of inclusiveness, without putting any group of people in an unfavourable position.”
Attendees of interesting lectures and panel discussions also heard from Vladimira Senčar Perkov (Director of Human Resources at Ina), Diana Kobas Dešković (founder and creator of MAMFORCE© and winner of the Award for the Microbusinesswoman of the year), Melanie Seier Larsen (partner and Executive CEO of Boston Consulting Group), Boris Vukuć (partner and co-founder of Adizes SEE – ASEE and Senior Associate Adizes Institute), prof. Željka Kamenov (a professor at the Department of Psychology at the Faculty of Humanities and Social Sciences in Zagreb), and Vicko Bilandžić (Croatian theatre, television, and film actor) opened the conference with an interesting and thought-provoking stand-up routine.
„Successful companies are aware of the positive effects of including women in the workforce and top managerial positions. It makes me extremely happy to see INA, a leader in its industry, continue to improve, in order for young women to recognize the industry and the company as a good place of work, in which they have equal opportunities as their male colleagues“,said Diana Kobas Dešković, Mamforce.
Melanie Seier Larsen, partner and director at Boston Consulting Group,added:„More women in business are needed, as they are a crucial element for growth, progress, and long-term sustainability. In order for companies to stay competitive and be at the forefront of innovations, gender equality is crucial. Companies with a more equal representation of genders have a 31 % higher EBIT margin and a 15 % higher income growth.Taking into account that it is not easy to draw in women to the energy sector, it is necessary to make management aware of that fact, in order to make concrete measures to achieve this goal. A lot of hard wok is still needed, in order to achieve gender equality in this sector, starting from raising the percentage of women who enrol in associated faculties and STEM programs. Furthermore, it is vital to bring about specific measures that concern recruiting and keeping women employed on all levels, as well as naming people who encourage these measures. That’s why I’m glad to see how hard INA is working, and I believe that this initiative is a good example of how we can achieve this goal.”
The conference was attended by 300 guests and employees, who had a chance to take a look around the Culture fair, and find out how Ina encourages and displays diversity through different values. Numerous special workshops were organized for employees, to give them a chance to get to know themselves and their colleagues better.
Foto: Luka Stanzl/PIXSELL
About INA Group
INA Group is Croatia’s leader in the oil business and plays a significant role in exploration and production of oil and gas, processing of oil, and distribution of oil and petroleum products in the region. INA Group is composed of subsidiaries, entirely or partially owned by INA, d.d. The Group’s headquarters are in Zagreb, Croatia. Apart from gas and oil exploration and production in Croatia, Ina also operates in Angola and Egypt. The processing of oil takes place at Ina’s refineries in Rijeka and Sisak, and the regional retail network is composed of around 500 retail outlets in Croatia and its neighbouring countries.
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